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Sex Appeal: The Art of Allure in Graphic and Advertising Design de Steven Heller
Descripción - Reseña del editor In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.
Detalles del Libro
- Name: Sex Appeal: The Art of Allure in Graphic and Advertising Design
- Autor: Steven Heller
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 15 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
Descargar Gratis Sex Appeal: The Art of Allure in Graphic and Advertising Design de Steven Heller PDF [ePub Mobi] Gratis
Sex appeal : the art of allure in graphic and advertising ~ Get this from a library! Sex appeal : the art of allure in graphic and advertising design.. [Steven Heller]
Sex Appeal: the Art of Allure in Graphic and Advertising ~ Click to read more about Sex Appeal: the Art of Allure in Graphic and Advertising Design by Steven Heller. LibraryThing is a cataloging and social networking site for booklovers
Sex Appeal: The Art of Allure in Graphic and Advertising ~ The allure or sexual advertising has become a fixture in the weaving of personal and societal fantasy. And this is one of the reasons why sex is such an effective selling and marketing tool. Heller illuminates the forces behind the drive and explores the mystery behind why sex sells so well.
9781581150483: Sex Appeal: The Art of Allure in Graphic ~ In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.
Sex Appeal: The Art of Allure in Graphic and Advertising ~ Synopsis The secrets of sex as a tool in advertising and graphic design are unveiled in this frank exploration of the ubiquitous use of the erotic and exotic in the mass media. About the Author Steven Heller is the co-chair of the School of Visual Arts MFA Design / Designer as Author .
Sex Appeal: The Art of Allure in Graphic and Advertising ~ Sex Appeal book. Read reviews from world’s largest community for readers. In this first book to seriously examine the use and/or abuse of sex and innuend.
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